Positioned horizontally (landscape view). For certain smart phones, 'Normal' means the photo was taken with the phone Each device has its own definition of 'Normal' though. 'Normal' means there's no camera rotation. There are 4 possible values for the Orientation flag: This Orientation flag describes how many degrees the camera was rotated when the picture was taken. When you take pictures with your iPhone, iPad, Android, or digital cameras, there is an invisible tag called 'Orientation' that is stored in the JPG files.